Most Important Reasons to Include 3D Virtual Tours in your 2021 Marketing Plan
2021 is the best year to add new technologies to your marketing campaign as more people depend on digital channels for their daily function. You can explore suitable techniques to make an exciting, engaging, and interactive product and service presentation.
This year is the perfect time to try new strategies. As new technologies continue to emerge, creative visual imagery will maximize your appeal to new customers and buyers.
Here are some of the most important reasons why you should include 3D virtual tours in your marketing plan in 2021:
Convenience is the primary purpose of a virtual tour; you can save the information on a cloud for quick online access. According to 2021 statistics on internet usage, there are 4.66 billion active internet users as of January 2021. This number means that more people will see your online ads, and your digital marketing campaigns are more likely to pay off and generate a high return on investment (ROI).
Here are some ways to improve accessibility:
- Ensure compatibility with all known mobile and desktop devices.
- Make the tour easy to understand and operate.
- Improve social media compatibility and sharing options.
- Create vertical designs so that customers can share the experience through social media stories.
Accessibility is one of the highlights of virtual tours, so you should make the experience as digitally available as possible.
2. Entices Visual Appeal
Window shopping is an experience because, in general, humans love looking at things to buy. Real estate companies design showrooms to cater to the consumer’s inherent window shopping needs. Virtual tours are the digital equivalent of showcase rooms.
Here are some ways to entice visual appeal:
- Post a teaser video or experience video with sounds.
- Invite influencers or celebrities to take part in the tour.
- Add background products closely linked to popular culture. For example, a Campbell Soup Can painting by Andy Warhol or the Mona Lisa.
- Optimize your images, so they load faster.
Virtual staging is one of the many options available for real estate developers because of its versatility. You can create virtual showrooms that cater to a wide range of markets.
3. Good Long-Term Investment
Your detailed marketing plan should include virtual tours, especially when you’re dealing with high-volume products for long-term gain. A well-made and optimized real estate 3D virtual tour will last for years. For example, you are selling condominium units or apartments with similar appearances, you can maximize your ROI by presenting an area in many different ways.
Here are some ways to ensure long-term use:
- Scheduled upgrades in systems whenever needed.
- Optimize file sizes by reducing dpi.
- Update elements.
Take note of your target market and audiences. Update your virtual tour as your market changes or improves.
4. Genuine Experience to Customers
In recent years, almost everything from work to shopping has moved online. Having an online equivalent of window shopping will make your customers want to interact more with you. You can create a different experience for mobile and desktop users if you have the budget for it.
Customers love familiarity. Branding sells because clients want to remember the companies they value. Having a virtual tour will allow your consumers to feel like they already walked into the house or store. They are already familiar with the feeling of entering your vicinity.
Whether you’re planning a simple 3D tour or a complete virtually-staged real estate makeover, you can acquire a successful digital marketing campaign with the help of a professional 3D virtual tour company. The goal is to develop familiarity with your brand and products to imitate the purchase experience.