2020 Real Estate Photography Trends

2020 Real Estate Photography Trends

It is undeniably true that the power of photography is dominating the real estate industry. Almost every listing we see online includes well-taken photographs of the properties for sale. This makes it a part of the mainstream.

Despite all the unfortunate events this early 2020, there are still recognizable real estate photography trends. Let us discuss them one by one.

real estate photography trends

Real Estate Buyers Prefer Online Listings

A lot of prospective buyers are going online to search for available listings. This shift from people looking into newspapers and magazines for listings is not only attributed to them being busy. It is also connected to the current global situation wherein the coronavirus pandemic’s impact is so massive that the ‘new normal’ demands stricter social distancing measures. With this, the safest way for the buyers to transact with realtors is through online listings boosted with quality property images.

Photography Companies Focus on Online Presence and Social Media

Another spotted trend in the real estate market is the stringent campaigns to increase various photography companies’ online visibility. This includes improving the websites’ searchability using search engine optimization (SEO) and social media networks.

Mobile Ready Images

2020 also marks how everything that can be done on a computer is also possible in mobile devices. Everyone uses mobile devices every day. Realtors always have phones or tablets to quickly update listings while buyers use smartphones to browse, make inquiries, or even complete transactions. On the other hand, real estate photographers can also use high-end mobile devices to take impressive shots and edit them using computer software.

Photographers Collaborate with Photo Editors

While other real estate photographers know how to edit their shots, some are not that well-skilled and still need a professional photo editor. To provide quality images to realtors, photographers often partner with a photo editing company to ensure high-quality pictures.

Real Estate Photography and Videography

The rise of real estate photography and videography is another trend this year that realtors should not be taken for granted. The combination of real estate photography and videography produces more compelling visuals for the listings, which, unlike before, are just limited to images. It gives realtors competitive advancement over those who are stuck into utilizing clear images only for their listings.

Aerial Shots Using Drones

Aerial photography is a great way to capture a home’s images and its surrounding area from above using a drone. It gives buyers the ‘big picture’ of the property. It can also get more precise and closer images of the amenities nearby, such as parks, hospitals, markets, and malls. It is still an emerging trend, so make use of it and incorporate the latest photography techniques.

3D Virtual Tours and Walkthrough

2D images are boring. If you want to do a virtual tour, it is best to do it using 3D models. 3D virtual tours transform still shots of the home into a realistic computer simulation. This gives the viewer the chance to navigate around the house as if the client is there physically. It is interactive, and potential buyers can save time since they can easily do this using a computer or mobile device. On the other hand, a video walkthrough is somehow similar to a virtual tour, except that it is less interactive. Here, a person (usually the realtor) is in the house while hosting the video tour to show buyers the property’s rooms and amenities.

To wrap it up, the trends in real estate photography this 2020 are still insightful. They can be of great help for realtors in selling properties despite the pandemic. Use these trends to gain leverage and authority in the real estate market.

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Author

Claire Wright, a savvy tech nerd and self-taught photographer who lives in Seattle and working at one of the best real estate photography companies called HD Estates.

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